How it Works
Farm and Animal Owners
We are Producers and Not Aggregators. All milk is produced in its in-house 200 acre dairy farm located at Virat nagar (Near Sariska Wildlife Sanctuary – The Tiger Heaven) District Jaipur, Rajasthan. Our Dairy Farm has 1200 HF breed Cows, with a capacity to produce 20,000 litres of pure cow milk every day.
Home Grown Organic Feed
Our home grown fodder is free from any chemicals, fertilisers or pesticides.
Advanced Monitoring Systems
We have installed advanced integrated instrumentation systems that monitor cow health regularly.
The cows pass through an an automatic pressure shower before being taken for milking. This helps in controlling/normalising their body temperature.
Automatic Milking System
After the pressure shower, cows enter the milking chamber which has fully automatic milking systems imported from Denmark.
Pasteurization is the process of heating milk at about 72 degree celsius to kill pathogenic bacteria.
After pasteurisation, milk is goes to the chilling tanks and is chilled at 4 degree celsius.
After chilling, milk passes onto the automatic packing machine where it is packed in superior quality food grade packaging.
Packed milk arrives to our local centres in insulated vans and then delivered to your houses.
For best results, keep refrigerated under 4 Degree Celsius.
Pure Cow Milk – No Mixing
Our cow milk is not mixed with any other milk like buffalo milk or goat milk or any adulterant.
How is this important? Most dairies sell mixed milk (cow plus buffalo) to their customers. This includes skimmed milk, double toned milk, toned milk, standardized milk and full cream milk. Buffalo milk has high percentage of fat. Pure cow milk is considered to be one of the closest alternatives to mother’s milk.
Farm and Facilities
- Fed with fodder grown on our own farms
- Happy cows – individually selected, screened for diseases, vaccinated by qualified veterinary doctors
- Cared for by qualified farm managers and veterinary doctors
- Live in a stress free environment – not tied & have free access to feed and water 24×7
- Kept in scientifically modified atmosphere zones during extreme weather conditions
- Bio-secure zone : only select people have access to cows
- No tying of cows
- Adequate provision for air, light, clean drinking water & clean, calm environment
- Round the clock monitoring of animal health
- One veterinary doctor per 300-400 cows
- Milking – untouched by hand
- One of the largest of its kind in India – 1500 cows, calves and heifers
- Fodder grown on own farm using best practices
- ISO, HACCP and FSSAI licenses in place
- Glass bottles, arguably the best available option, used for packaging
- Polythene packaging harmful for humans and for the environment
- Glass comes from the soil and goes into the soil (silica)
- Bottles reused, thereby ensuring lowest carbon footprint
- Own vehicles for transportation
- All processes: milking, processing & logistics monitored by company staff
- Web and mobile app-based customer interface
- Flexibility of changing order at short notice
- Milk delivered to customers within 18 hours of the milking process
Why Pure Cow Milk?
Widespread Adulteration and Mixing of Milk
More than 70% of milk in Delhi, country is adulterated (Times of India, January 2012)
White poison: Why drinking adulterated milk could prove fatal for you (Indian Express, August 2015)
Adulterated milk is what Indians are drinking (Centre for Science and Environment)
Videos of Milk Adulteration in India (NDTV)
Important Facts & FAQs
Perception: Pasteurization destroys nutrition in milk. Hence, raw milk is better.
Fact: No doubt, raw milk has the best nutritional value. But consumption of raw milk may cause diseases like tuberculosis, dysentery, diarrhea, etc., in spite of cows being kept healthily in the farms. Therefore, it is always advised to boil raw milk before consumption. However, boiling of milk is done at a higher temperature (100° Celsius) than pasteurization (61° C – 81°C). Hence, boiling destroys more nutrients than pasteurization does, thereby defeating the whole purpose of nutrient preservation.
Perception: Pasteurization is done to extend shelf life.
Fact: Pasteurization is done to kill harmful bacteria. It is the process of chilling after pasteurization that extends the milk’s shelf life. Bacteria start multiplying in milk immediately after milking. Therefore, raw milk has much higher bacteria content (including harmful ones) when it reaches you compared to pasteurized milk (which contains no harmful bacteria). While sellers of raw milk may claim the moon, they are selling unsafe milk to you, just because they have not invested to make your milk safer.
ONE CAN DRINK PASTEURIZED MILK STRAIGHT FROM THE BOTTLE (AS PEOPLE DO IN USA OR EUROPE) BUT CAN NEVER CONSUME RAW MILK DIRECTLY.
PLEASE NOTE THAT 99.9% OF MILK SOLD TO CONSUMERS WORLDWIDE IS EITHER PASTEURIZED OR STERILIZED TO PREVENT DISEASES TO HUMANS.
Most dairies purchase fodder from the market and have no idea about its source and quality. The fodder growing farmer (situated elsewhere) uses all kinds of pesticides to get higher yield (which translates into greater income for him). There is all probability that milk from dairies / suppliers purchasing fodder from outside will have pesticide residue. BEWARE OF DAIRIES / BRANDS THAT BUY FODDER FROM THE OPEN MARKET BUT CLAIM TO SELL ORGANIC / HEALTHY MILK.
To make good aflatoxin-free silage, it is important to grow and harvest fodder at specified time intervals. Preparation of silage from fodder bought from open market / outside leads to inconsistent moisture levels in the fodder, which leads to fungal development during preparation of silage. Own farm fodder is usually harvested at the right stage, and, hence, ensures best silage (cow food) preparation.
Hygiene: Normally, people carry some quantum of germs on their hands / palms at all times. While milking the cow, these germs may be transferred from the person’s hand to the milk. Moreover, hand milking is done in open containers which makes milk prone to atmospheric contamination as well. Machine milking ensures that there is no human touch in the milking process and also makes sure that milk is not exposed to the outside environment in the entire process.
Additional certifications are acceptable, as long as they are from a reputed source, and are renewed/validated regularly. Please beware of all organic milk certifications – if you read carefully, they may be “in process of going organic” or outdated, or simply fake. Ask your supplier for valid certificates from recognized agencies, and do crosscheck with the agencies for validity on the internet.
Labelling is also a tricky issue. Many milk brands / suppliers mention only the ‘Best Before’ date on their packaging, thereby not revealing the milking and packaging date. Please ensure that your supplier clearly mentions the manufacturing / milking date on the packaging if you want fresh and best quality milk.
- This is the best milk I have had in India. Closest in quality and taste to what I get in my home country, Japan
Nelia, Park Place, DLF Phase 5
- Tea and coffee taste so much better when made with this milk
Christelle, Nirvana Country, Sector 50
- Most wholesome milk I have tasted in Gurgaon. The perfect breakfast drink after my morning workout
Varun, DLF Phase 1
Ranjan Sinha is an Agricultural Sciences graduate from GB Pant University and an MBA from Institute of Rural Management, Anand. RS is a well-known name in India’s agri-business policy advisory space. He started his career with Amul and has over 20 years of experience in the development sector and agribusiness advisory space in India, Central Asia and Europe. He has served as advisor to large corporates, Central Government Ministries and state governments.
Parag Sinha is a Dairy Technologist from National Dairy Research Institute (NDRI), Karnal and holds a PGDBM from Indian Institute of Management, Ahmedabad (IIM-A). AP has over 20 years of experience in agri-inputs, marketing, business development, channel & distribution management, strategic planning & execution in the rural sector. He has been instrumental in conceptualizing and setting up one of India’s largest integrated dairy farms.
Ritwik Bahuguna is an economist by training (SRCC, Univ. of Delhi & U.K.), specializes in structuring and execution of large-scale projects in the agri-infrastructure space. He has advised brands such as Patanjali Ayurved, Future Group, Cremica Foods and CG Foods etc. RB has also served as advisor to various Central Govt. Ministries (in India and Africa) and state governments and has assisted them in drafting their agribusiness related schemes/policies.
The team is doing farming in close to 200 acres of land in different parts of the country using good agricultural practices (including pesticide residue free crops).